The list of sponsors comprises well-known names such as Maruti Suzuki, Aditya Birla Group, SBI, RBI, UPI, Ultratech Cement, Stable Money App, Asian Paints, and several other prominent organizations.
Sony Entertainment Television’s popular game show, Kaun Banega Crorepati (KBC) Season 17, has successfully attracted 26 sponsors to support its upcoming run. Among these, Maruti Suzuki and the Aditya Birla Group have been appointed as Co-Presenting Sponsors, bringing their brand presence to the show. The State Bank of India is making its mark as the Banking Partner, and the Reserve Bank of India has joined as a Special Sponsor, adding significant weight to the show’s sponsorship lineup.
On the Co-Powered By front, several prominent names have come on board, including UPI, Ultratech Cement, Stable Money App, Asian Paints, and Gowardhan Ghee. These brands are expected to play a key role in supporting the show’s operations and enhancing the viewer experience.
The Special Partners for the season include Patanjali Dant Kanti, BHIM Payments App, Polycab India Ltd., Dr. Fixit (Pidilite Industries), Vida powered by Hero Motocorp, and WinZO Games. These brands are contributing their expertise and resources to further elevate the show’s reach and engagement.
The Associate Partners list is equally impressive, featuring Amazon India, Kalyan Jewellers, Godrej & Boyce, Laxmipati Sarees, Groww, Life Insurance Corporation of India (LIC), National Stock Exchange (NSE), Plasto Tanks and Pipes, Aashirvaad Select Atta, Director’s Elaichi, and Bikaji.
Each of these partners is playing an important role in supporting the show’s production and promotional activities.
The much-anticipated Kaun Banega Crorepati Season 17 is set to premiere on August 11, with episodes airing every Monday to Friday at 9 PM on Sony Entertainment Television and SonyLIV.
This schedule is expected to attract a large audience and continue the show’s legacy of entertainment and engagement.
